For any business, advertising is a critical component of its marketing strategy. There are several search engines and social media platforms that companies can take advantage of when implementing ad campaigns. Still, WhatsApp, in particular, is becoming an increasingly popular option for marketers looking to directly engage their audiences.
How to start a WhatsApp advertising account:
We can advertise directly on (WhatsApp). However, when you create ads for Facebook or Instagram, you can send people who click on those ads now to WhatsApp.
By including the "Send a message" button on your embedded ads on (Facebook and Instagram), a conversation will start within your (WhatsApp Business) application.
By adding this button, WhatsApp users and customers can instantly chat with the company, and these types of chat ads are becoming increasingly popular.
How to create ads connected to WhatsApp:
1- Link your advertising account:
First, you will need a WhatsApp Business account to start running ads that attract people to WhatsApp.
You can access one by downloading the (WhatsApp Business) application or using the services of a company's partners connected to the platform via (WhatsApp Business API).
2- Link your WhatsApp account to your Facebook account
Now that you have a WhatsApp Business account, you must link it to your Facebook page. Facebook will verify your details before associating your WhatsApp account with your business.
Linking the two accounts allows you to analyze your traffic and access other advertising metrics related to the success of your (WhatsApp) ad campaign.
Without a verification or contact process, you cannot view many metrics and analytics to improve your strategies or run click-to-messaging ads connected to (WhatsApp).
3- Define your advertising goal
You can start creating your ads within Ads Creation through the Ads Manager function on Facebook. The first thing you need to do is choose a goal for your (WhatsApp) ad campaign.
Whereas, Facebook has sorted (WhatsApp) ad goals into two categories because the actual ad creation process is slightly different depending on your chosen plan.
Category 1: Ad campaigns with goals for traffic, website conversions, or messages.
Category 2: Ad campaigns with goals for reach, brand awareness, engagement, or video views. By having a clear plan for your (WhatsApp) ads, you will be able to measure the success of your campaigns more efficiently.
4- Build your ad according to Facebook
Here are the steps involved in creating an ad on (WhatsApp) based on the first category of ad goals (traffic, website conversions, or messages):
- After setting your goal, set your campaign budget. And click Next.
- Then select Click to message under Ad type.
- In the Messaging apps section, select WhatsApp.
- Set parameters around the audience, placements, budget, and schedule.
- Click {Next.
- Select your ad format and complete your ad setup. Then, click + Create to create your flow.
- Click Save and Exit when finished.
- Click Publish to post your ad.
If you choose any of the goals in the second category (reach, brand awareness, engagement, or video views), this is the process you'll want to follow:
- After setting your goal, set your campaign budget. And click Next.
- Set parameters about the audience, placements, budget, and schedule. Click {Next. Under Links, click Add Website URL.
- Add your company's website URL.
- Under the call to action, select Send WhatsApp message.
- Select your page with the WhatsApp caller number in the drop-down list.
- Click Publish to post your ad.
How to choose the audience for your WhatsApp ads
Knowing your audience is essential in building a successful (WhatsApp) advertising campaign.
You can choose from three types of audiences within your (WhatsApp Business) account to ensure the best results for your targeted campaigns.
You can target three types of audiences: Saved Audiences, Custom Audiences, and Lookalike Audiences. Of course, where you place your ads will also affect who sees your ad, and there are several ways to place your ads in the Facebook system.
In the first place, there are spaces dedicated to advertising on (Facebook News Feed), (Instagram Feed), (Facebook Marketplace), and Instagram Explore.
The ads will link your (WhatsApp Business) account directly to these ads. Another option is to place the ad in a search field (Facebook).
This way, you reach anyone looking for a specific product and redirect them to a conversation in (WhatsApp) that you can manage through your (WhatsApp Business) account.
Despite the limited options for placement, all Facebook-owned products are becoming more integrated, and there will undoubtedly be more advertising opportunities to emerge.
Multimedia on WhatsApp Ads
You can choose between many multimedia options when launching an advertising campaign connected to WhatsApp.
The messaging system allows you to share various media formats such as video, GIF, audio, PDF, and even Microsoft Office documents. However, the possibility of your work sharing an Excel file with a client is improbable!.
But if you want to create campaigns that take advantage of all of Facebook's family of products (Facebook, Instagram, Messenger, and WhatsApp), three formats work across all platforms:
Carousel
This is the best option for your business when you have a catalog of products.
Scrolling through your products will give customers easy choices and a range of options.
Images
The most important is choosing a campaign poster or sharing information about products and services.
Videos
Videos can effectively get your audience's attention as they are more likely to notice and be drawn to the action on the screen.
Because organic reach has been declining across major social media platforms for several years, running advertising campaigns on social media is an effective way to get your brand message to your ideal customers.
And if you want people who see your ads on Facebook or Instagram to send you actual messages, running ads that click to reach WhatsApp in Ads Manager is something you should consider when building your social media advertising strategy. This is The right way to create WhatsApp ads.