To increase your website traffic According to a study conducted by the Content Marketing Institute, 61% of content marketers face challenges in figuring out what topics are most important to their visitors, and almost 50% of them struggle to figure out what the purpose of their visitors is to visit. Some people think the secret to getting visitors to your website is spending money on ads.
10 ways to increase your website traffic
It's about more than money; it's about choosing the right marketing strategy for your site and the quality of your targeted visitors. So, if you need help attracting visitors to your website, we offer you the top 10 proven strategies to increase website traffic without spending thousands of dollars.
1. Target the content your visitors are looking for
Without a doubt, search engine optimization is the first and most effective way to increase your website traffic and the first way to achieve positive results in the long run. The higher your site's ranking on Google's search results pages, the more organic traffic you can get to your site or blog.
The first and best way to improve your SEO is to target and write about the content your visitors are looking for. You can do this by finding keywords with a large search volume and limited Keyword Difficulty, and to learn those words, you can use various tools that allow you to do so.
These tools will give you a list of the best keywords your visitors are searching for and also enable you to rank first on the search pages because of the lack of competition at the same time. Know very well that the ideal content is the one that provides real value to the readers in the first place.
2. Pay attention to on-page SEO
On-page SEO is optimizing web page content to appear on the first pages of search results. Internal SEO includes the internal linking between the pages of the site and the creation of titles, tags, links, and others. This differs from external SEO, such as creating backlinks, for example.
Is it still valuable and feasible to pay attention to the rules of internal SEO in 2021? Yes, that's what Google refers to in the How Google Search Works reports. Although Google's algorithms are getting more innovative than ever, they still follow some classic methods like searching for a keyword match to search within a web page.
What should you do to optimize content internally for search engines?
First, you should use the target keyword in the first paragraph (first 100 words); this is a classic but helpful tip. Using the H1 tag for the title helps Google's algorithms understand the structure of the page, and it helps the reader as well. You must also use the target keyword in at least one subtitle, this subtitle with the H2 tag.
Google may deny that the number of times the keyword is repeated, or what is known as Keyword Density, is a distinguishing factor in internal SEO. Still, it is an important matter, according to the consensus of SEO experts. Think about it for a moment: you wrote an article and are trying to rank in the search results pages to bring visitors to search for a particular keyword, which is only present in your essay once. Do you trust that Google's algorithms understand that? Of course not. But if you use this keyword 10 times, for example, you will be more confident about your writing.
3. Internal linking helps you increase your website traffic
Internal linking is attaching links to articles and pages from your site in positions that benefit your content. For example, if we are talking about e-marketing. We can attach a link that directs the reader to another article within the blog related to e-marketing.
As we mentioned in the previous paragraph, internal linking is one of the internal SEO methods, and the difference between it and external linking is that these links point to pages within your site or the blog itself and not an external site.
Internal linking is essential because it keeps visitors on your site for as long as possible. The longer your visitor stays, the lower your site's bounce rate, which helps improve your site's position in search engines. It also directs the reader to another page and from page to page to page within the area, increasing visits to your site.
4. Constantly update the content
Updating content published long ago is essential in bringing in visitors and increasing your website traffic, especially if that content needs to be updated now or the information on this content has changed in one way or another. This does not mean that you rewrite the content again or republish it again, but rather make some necessary updates.
Refreshing old content is like bringing it to life again and helps you rank better on search results pages, whether or not it performed well before the update. David Schneider, founder of the blog Ninja Outreach says that updating old content has helped him increase visits to his blog by 40%.
5. Publish guest articles
Guest Post articles are one of the effective ways content writers and webmasters bring in visitors with excellent results. Statistics show that 60% of content writers write between 1 and 5 guest articles monthly.
To publish a distinguished guest article, you must go through several stages, starting with finding the appropriate blog to publish the paper and then finding the topic.
Build your article around it. After that comes the stage of communicating with the officials of the blog of your choice and convincing them to publish the article, and upon agreement with them, you then start writing your guest article.
Guest articles help increase your site traffic in more ways than one. For example, visitors go to your site by clicking on your blog link in your bio in your guest article, and on the other hand, building backlinks helps improve your site's position on Google.
6. Build backlinks
Getting visitors to your website requires improving your site's ranking in search results pages, which is what high-quality backlinks help you achieve. Although backlinks are the most critical factor in ranking on search results pages, you can optimize your site's ranking by constantly building high-quality links.
Backlinks help you improve the strength of your Google Domain Authority and Page Authority. This increases your site's credibility with them and improves your ranking on the search results pages. With this, you can bring visitors to your site through search engines without having to spend for those visits.
7. Improve your site speed
Site speed dramatically affects the site's ranking in search results pages. It is a direct factor within what is known as Technical SEO, which became known to everyone after Google announced this in its site speed update. Make your site as fast as possible; choose the appropriate metrics to see if your site speed suits your visitors, and based on these metrics, you will determine if your site is fast enough or needs improvement. This increases your website traffic.
There is no ideal speed or official site speed limit, but experts suggest keeping your site open for three to five seconds is best. A study from Google indicates that 53% of website visitors via smartphones close pages that open for more than three seconds.
8. Reduce bounce rate
The high bounce rate hinders your site's progress in ranking search results pages, as the bounce rate has become one of the direct factors affecting the ranking, especially after Google launched the RankBrain update in late 2015. Therefore, you must work to reduce the bounce rate on your site.
To reduce the bounce rate of your site, you can take several steps; first, you must improve the readability of the content you publish on your site; the high bounce rate indicates that visitors are not satisfied. Also, reducing pop-up ads helps reduce bounce rate, as statistics suggest that 70% of visitors find pop-up ads annoying.
9. Pay attention to social networks
Sharing your site's content on your social networking accounts is essential, choosing the right timing and content for each social network account. Besides traditional posting on these accounts, you can use Facebook and Instagram Stories to drive visitors directly to your site and use live broadcasts.
You should diversify the use of marketing strategies through social networks, do not be traditional and use only Facebook, Twitter, and Instagram, as networks such as YouTube and Pinterest achieve excellent results in the process of bringing traffic; for example, statistics indicate that the rates of interaction with Pinterest publications are ideal, as about 66 buys % of Pinterest users immediately after viewing product posts.
10. Advertisements and pay for visitors
With ads and paying for traffic, you can get visitors to your site faster and easier. For example, you can pay for clicks through search engines to ensure your site appears on the first pages of search results or through social networks via paid ads.
Your strategy should include a mix of different advertising avenues. In fact, spending on social media advertising is expected to increase by 62% in the next five years, according to a survey conducted by C M O.
There are many marketing strategies and ideas that you can implement to increase your website traffic, but choosing the most suitable one for your site can be tricky. In this case, you can hire professional specialists and an experienced digital marketer or SEO expert through a freelance site - the largest independent Arab platform - to help you choose. The best ways to improve your website's position, achieve the desired results, bring in more traffic, and increase visitors to your website.