Google Trends is a tool created in 2006 by Google that allows you to keep track of the concepts and phrases users are searching for.
Google Trends gives you an idea of the evolution of the search numbers done on a concept that interests you in your business or the topic you want to research over a certain period.
Reasons why you should rely on Google indicators
If you got here, you may have noticed that Google Trends is a very effective tool, but is it beneficial to use it?
Certainly!!
The data available in this service is precious for any digital marketing strategy. So think with us; the goal of any entrepreneur is to provide practical solutions and services that help the target audience find what they want.
For this reason, there must be access to a data bank that includes the main trends and interests of the audience using the Internet, which leads the business owner to success.
1- Understand keyword search volume
Keyword search volume refers to the number of times a term was searched during a specified time frame. This is vital for marketers and those interested in SEO, as search volume ultimately drives new traffic to any site. Google Trends allows you to enter any keyword phrase and see graphics showing how interest in that topic has waned or waned over any time frame.
You can also view regional interest for a specific topic or business and examine state maps that reflect the most or least searched places. An experienced keyword researcher will put results like this into a custom registry or keyword manager so items trending on Google can be saved and exported for appropriate use.
It is crucial to realize that Google Trends offers relative popularity to keywords. This means that the line graph you see for any term represents the ratio of the number of times that word or phrase was searched concerning the total number of searches for anything performed in a particular place at a given time.
To get the full context of your search volume, you must associate this data with what you pull from your keyword entry in the Keyword Overview tool. You will see the exact search volume and how difficult it is to rank for the selected keyword.
2- Determine seasonal trends
Most content marketers like to plan content calendars and follow updates in keyword popularity.
To that end, tracking seasonal trends through Google Trends can help you see when you're producing content most likely to be searched for in conjunction with certain times of the year, such as holidays. These search trends help your company reach the right promotion window.
Google Trends can provide visuals about when a particular keyword was searched and how much it was searched for compared to how often it was searched at other times of the year. The ability to prioritize periodic trends with the highest traffic means fewer marketing pitfalls.
3- Avoid popular keywords temporarily
When you need to know if a keyword people are searching for is a legit trend or just hot for the day, Google Trends can help you. The tool's left sidebar shows a 'Search This Year' tab where you can explore your search interests for trending topics from the past 12 months. The "spikes" are visible and generally occur at unique moments.
When creating search terms, it's a good idea to avoid people who only enjoyed the popularity of Google search during a special or limited time, such as Christmas or the Olympics, as they won't introduce as many new visitors to your company's homepage throughout the year as more carefully curated terms.
"Tiger King" was a great example of a term that faded as quickly as it became popular. It was released at the end of March on Netflix, and you'll notice a spike before April, as the term has not gained traction since then.
4- Find related trending topics
Strong content creators should always think ahead about future content. Google Trends helps with this, as a basic scan of Google keyword trends will also provide relevant topics.
5- Use trend forecasts
Using Google Trend Predictions can be a simple way to help your keyword research. Google has recently added forecast and trend data for existing keywords to its Google Trends tool. If a keyword related to your business is expected to increase in search volume in the next few months to a year, take a chance and target that keyword.
6- Find related inquiries to beat the competition
Besides associated topics in any Google Trends search, you will also discover related queries. These allow you to see what types of search terms people use in conjunction with the ones you've entered and let you analyze a popular search against the total of searches for your topic of interest.
This information can be precious when seeding keywords or creating content calendars for marketing or social media campaigns.
For example, you want to create a blog post about "marathon training." If you are using the pillar/group model for content, you can use the Related Queries section of Google Trends to generate ideas for group topics.
7- Improve your local SEO strategy
Since Google Trends can be refined to filter out specific sites and sub-regions, you can use it to discover local trends to improve your SEO strategy.
For example, if you live in a coastal town and run a small graphics business, finding a search term like "horseshoe crab" that has jumped in popularity can show us the logo images of the following company you're designing.
One key point is that all competitive marketers use the same Google Trends keyword funnels that you do, so doing local searches and converting them to creative use often means getting creative with long-tail phrases. Something that will be incredibly useful when determining your regional SEO strategy.
8- Boost your video SEO strategy
Your company may want to post a video tutorial on using one of its products or services, and you need to know what people are searching for about it.
When you want to rank your video posts, using Google Trends to identify top or rising video topics allows you to write titles and descriptions that align more closely with what people put in the search box. You'll get instant access to what people are searching for regarding the topic of your video, which you can use to effectively customize your content and tags.
Take the keyword "DIY home." When you select YouTube Search from the far left dropdown menu, you'll be able to see when people search for that term the most.